How to Reduce High Bounce Rate on Website?

Bounce rate is the pivotal metric that gets tossed around in the search engine world. In most of the cases, a high

bounce rate is an indicative of the wrong web traffic. It is pertinent to lower the bounce rate on pages in order to ensure high engaged visitors, which in turn increases the chances of conversion. What follows below is the list of some considerations which should be followed in order to reduce your bounce rate and to ensure success of your SEO services-

Avoid pop-ups- It is true that pop-up ads annoy people and they also disrupt the user experience. Therefore, it is best to avoid them.

Poor designing is unacceptable- Are your company's USP clearly showing on web page? Can users immediately get a feel of what they are expected to do while staying on the page? It is imperative that your web design should be attractive; both in terms of visibility and easability. Design has become highly crucial  part of SEO and the lack of it can have an adverse impact on visitors.

Speed- This goes without saying but nothing adversely affects bounce rate than having a web page that takes 20 seconds to load.

Mobile-usability website- Being mobile friendly is crucial but it is equally crucial to have a mobile usable website. Mobile usability doesn't include only design compatibility and accessibility. In many cases, it also means the language on your website that should be simple and clear so that people on mobile phones can easily make sense of what they need to do to get the information.

Split up long paragraphs- People have shorter attention span and therefore, when they see long posts on a website they prefer to avoid it instead of reading it. So, it is worthwhile to split all these long posts in a series or you can also add pagination to break the content into digestible chunks.

Be judicious of ad placement- Relatively, this is still a new idea but if possible, you should avoid the standard ad units. Recently, google has started penalizing pages that are having too many ad units above the fold and chances are bleak that they will spare such types of websites in future also.

Colour combination- Users prefer contrast as contrasting between colours infuses life even into a dull story and makes it exciting. Contrasting is crucial to consider as the website moves faster towards different mediums with more & more things are happening on the web pages and therefore, it becomes important to use colours to draw reader's eyeballs.