How to Reduce High Bounce Rate on Website?

Bounce rate is the pivotal metric that gets tossed around in the search engine world. In most of the cases, a high

bounce rate is an indicative of the wrong web traffic. It is pertinent to lower the bounce rate on pages in order to ensure high engaged visitors, which in turn increases the chances of conversion. What follows below is the list of some considerations which should be followed in order to reduce your bounce rate and to ensure success of your SEO services-

Avoid pop-ups- It is true that pop-up ads annoy people and they also disrupt the user experience. Therefore, it is best to avoid them.

Poor designing is unacceptable- Are your company's USP clearly showing on web page? Can users immediately get a feel of what they are expected to do while staying on the page? It is imperative that your web design should be attractive; both in terms of visibility and easability. Design has become highly crucial  part of SEO and the lack of it can have an adverse impact on visitors.

Speed- This goes without saying but nothing adversely affects bounce rate than having a web page that takes 20 seconds to load.

Mobile-usability website- Being mobile friendly is crucial but it is equally crucial to have a mobile usable website. Mobile usability doesn't include only design compatibility and accessibility. In many cases, it also means the language on your website that should be simple and clear so that people on mobile phones can easily make sense of what they need to do to get the information.

Split up long paragraphs- People have shorter attention span and therefore, when they see long posts on a website they prefer to avoid it instead of reading it. So, it is worthwhile to split all these long posts in a series or you can also add pagination to break the content into digestible chunks.

Be judicious of ad placement- Relatively, this is still a new idea but if possible, you should avoid the standard ad units. Recently, google has started penalizing pages that are having too many ad units above the fold and chances are bleak that they will spare such types of websites in future also.

Colour combination- Users prefer contrast as contrasting between colours infuses life even into a dull story and makes it exciting. Contrasting is crucial to consider as the website moves faster towards different mediums with more & more things are happening on the web pages and therefore, it becomes important to use colours to draw reader's eyeballs. 

How to Do Effective Content Writing

You may find it easy to dash off a right description of a perfume or a blog post about gift items. But how many people can easily make those blog posts stand out as something they would be interested to read, something that gets the target audience hooked? The apt content writer is the one who can easily put a unique spin on even the mundane piece of writing, the one with a chameleon type ability to switch voice. Make use of below tips to make your content writing services more effective and useful-

You are not writing to say something, you have decided to write because you have something to convey- You should never forget that the substance comes first. It is mainly the content of 'content' that plays a major role. You must always find an effective way to express yourself authentically.

The best content writer adds personal touch to the content- It doesn't mean that you should pop in a few lines about the last grocery shopping while writing your new blog. No one is interested in knowing your bargaining powers. The compelling blog writing services involve personal touch. Let's understand this point with the help of below example that best describes a travel company.

ABC is a travel company that is providing customized travel solutions to people. We are a team of professionals who carefully understand your travel requirements and create a travel plan for you.

The above lines are properly conveying the facts. But where is the hook? Let's write above lines in different manner-

Tired of living the boring life? ABC gives you an umpteen reasons to rejuvenate yourself. Backed with the team of experts, each travel plan is carefully drafted to suit your busy schedule. Book a travel plan with ABC and create some beautiful memories which you will love to cherish throughout your life.  

Now, you can see the difference as the first part is just telling about the company but the second part has more creativity. So, the point is that when you decide to write something, you should do it in such a creative manner that it pushes the reader to completely read it.

Show your chameleon side- The writing style for two pieces of content for different genres may never be same. So, it is imperative that the content writer should easily adjust its writing tone and mood to suit the requirement of the content. If this isn't something that comes naturally to you then it is useful to read different journals, blogs, articles and press releases. Automotive magazine may help you in learning how to right about auto mobile industry, while, lifestyle magazine may tell you how to write on jewellery and apparels.